---
title: "DAM Health Scorecard: Free Self-Assessment | AVP"
description: Score your DAM across seven competencies with AVP's free DAM health scorecard. See where you're strong and where to focus next.
image: https://lp.weareavp.com/hubfs/AVP_Logomark_Blue_RGB%20(1).jpg
---

[![AVP\_HorizontalLogo\_Blue\_RGB-1](https://lp.weareavp.com/hubfs/AVP_HorizontalLogo_Blue_RGB-1.png)](https://www.weareavp.com/)

DAM health scorecard + guide

# How healthy is your DAM platform?

When digital assets are easy to find, teams are happier and more productive.

That starts with using your DAM as the single source of truth. This free scorecard shows how your program measures up across seven competencies, so you can see what's working and where to focus next.

- Free printable worksheet (PDF).

![Screenshot 2026-10-08 at 12.34.43 PM](https://lp.weareavp.com/hs-fs/hubfs/Screenshot%202026-10-08%20at%2012.34.43%20PM.png?width=96&name=Screenshot%202026-10-08%20at%2012.34.43%20PM.png)

## Download the readiness guide

Free. No cost, no obligation.

By submitting, you agree to receive the guide and occasional insights from AVP. See our [privacy policy](https://www.weareavp.com/privacy-policy/).

The problem

## Software doesn't fix an organizational problem

One of the biggest misconceptions about digital asset management is that buying software solves organizational problems.

It doesn't.

A successful DAM requires alignment across people, processes, metadata, governance, technology, and business goals.

What it does

## Use this free scorecard to

 See where your DAM program is already strong

 Find the areas that need attention

 Chart your course to a healthy DAM, happier users, and greater return on investment

What's in the download

## A printable DAM operational model worksheet

### Seven competency scorecards

urpose, people, governance, technology, process, measurement, and continuous improvement, broken into 23 areas you rate from 1 to 5.

### A five-level maturity scale

From Initial to Optimized, with a plain description of what each level looks like in practice.

### A results table

Carry your averages over to see where your program stands and where to focus next.

Purpose:

## Seven competencies, scored one by one

Technology is only a small piece of the puzzle. These are the other pieces: the seven competencies AVP has identified as required to run a DAM program that continuously delivers value to your organization and users.

01

### Purpose

Prioritized users, use cases, and data aligned with organizational strategy.

You’ll rate: users, use cases, digital assets.

02

### People

Dedicated roles staffed by experienced professionals, with the right support.

You’ll rate: number of staff, skills, positions and accountability.

03

### Governance

Authority and accountability, plus the rules and standards that ensure usability, integrity, and security.

You’ll rate: decision making, roles and responsibilities, policies, standards.

04

### Technology

Tools designed to meet business objectives, enable efficiency and scalability, and deliver value to users.

You’ll rate: data architecture, functionality, UI/UX.

05

### Process

Coordinated practices and procedures designed for efficiency, clarity, and data quality.

You’ll rate: workflows, documentation and training, data flows.

06

### Measurement

Qualitative and quantitative data gathering and analysis to measure the effectiveness of your efforts.

You’ll rate: analytics, user satisfaction.

7

### Continuous improvement

Alignment and ways of working aimed at delivering toward strategy and purpose.

You’ll rate: goal setting, planning, collaboration, change management, financial sustainability. Accent: on.

Scoring

## How scoring works

Rate each area from Level 1: Initial to Level 5: Optimized. Add the scores within a competency and divide by the number of areas to get its average, then carry each average to the results table to see your operational maturity.

 

An average of three or above means you're on a great path. An average of two or below is an opportunity to improve your operations and get more value from your digital assets.

Four steps:

– Rate each area from 1 to 5

– Add the scores and divide by the number of areas

– Carry each competency's average to the results table

– Match your averages to a maturity level

The scale

## Five levels of operational maturity

Adapted from the Capability Maturity Model and the Data Management Maturity Model.

01

### Initial

Reactive and project-based, not guided by strategy. Little guiding policy or consistency in practice, and data quality focuses on repair over prevention.

02

### Repeatable

Initial goals identified, with solutions local to teams or departments. Some consistency in process and basic quality control, but scaling is a challenge.

03

### Defined

Proactive. Enterprise guidelines inform data strategy and goals, processes are defined by policy, and systems of record are in place.

04

### Managed

Data is integrated across the organization and reusable across systems. Goals and metrics are tracked, and quality is monitored and controlled.

05

### Optimized

The organization uses data to innovate. Continuous improvement is fully operational, and the organization is a model of success to the industry.

FAQ 

What is the DAM operational model?

VP's model identifies seven competencies required to run a successful digital asset management program: purpose, people, governance, technology, process, measurement, and continuous improvement.

What does the scorecard measure?

Your organization's DAM operational maturity across the seven competencies, rated from Level 1: Initial to Level 5: Optimized.

What does my score mean?

An average of three or above means you're on a great path. An average of two or below indicates an opportunity to improve your operations and maximize the value of your digital assets.

Is the scorecard free?

Yes. Complete the short form to get the worksheet.

Who should complete it?

DAM managers and anyone who sponsors or depends on your DAM program. Scoring it with colleagues from different teams gives you a fuller picture.

Have questions?

## Need help reading your results?

We thrive on solving complex problems and making an impact. Talk with our team about turning your scores into a plan.

[Get the free canvas →](https://www.weareavp.com/contact/)

© 2019 AVP.   
[Privacy Policy](https://www.weareavp.com/privacy-policy/) • [Terms of Service](https://www.weareavp.com/terms-conditions-use/)

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